Introducing Social Sharing

Our new Social Sharing feature is live, making it super easy for you to share your campaigns on Twitter and Facebook and then see a report of the results.

We’ve been thinking long and hard about the best way to add this kind of social integration into EmailOut. As always, our goal was to keep the sharing process as simple as possible for you and your subscribers. Here’s how it works.

In-email sharing made easy

The easiest way for your subscribers to share your email is by adding a “Tweet” or “Like” button to your campaign. Then with a couple of clicks any subscriber can share your email with their friends or followers. To do this, we’ve introduced two links that you can easily add to your existing emails.

Real-time reporting to bring it all together

While there are lots of different ways to share your campaign, we bring it all together with the new Social Sharing report. This includes who tweeted about your campaign, who liked it on Facebook and who forwarded your email on to friends. Basically, whenever anyone shares your campaign, we’ll show you who it was and how they did it.

The report is broken up into two parts. Up top we’ve got a summary of the activity so far across Twitter, Facebook and email forwards.

Below that is a real-time list that pulls all of this together into a single activity stream. See what people are saying about your campaign on Twitter, who’s sharing on Facebook and which subscribers have forwarded it to their friends.

For each subscriber that tweets, we’ll show you their Twitter avatar and a link to the tweet in question. We also link to the subscriber snapshot and display a gravatar if available for anyone who “Likes” your campaign or forwards it on to friends.

There are loads of other subtle features in this report, but I’ll leave some of them for you to discover once you start sharing. We hope you guys have fun with this new feature. It’s a brilliant way to learn more about who is sharing your campaigns with the world, and what they’re saying about you in the process.